Late last week Cineplex announced the launch of a new digital download services for both Download To Own (DTO) and Video on Demand (VoD) movie purchases. Now shoppers will have the options to purchase the DVD, Blue-ray or an immediate Digital copy of your favourite movies.

SCENE members will also be able to collect points for their purchases and be further rewarded with redemptions towards the purchase of DTO titles, movie tickets, Cineplex gift cards, DVD, and Blu-ray movies.

As a bonus to celebrate the launch of this new download service, Cineplex Entertainment is offering a BOGO promotion, until December 31, 2010, where customers who purchase any regular-priced DTO movie will receive a second movie of equal or lesser value free.

Cineplex’s services will be expanding in 2011 with a digital Locker for your downloaded content, making access possible from almost any internet enabled systems including; TVs, PCs, game consoles, smartphones and tablet PCs. Cineplex will stand alone as the sole Canadian-based retailer and motion picture theatre exhibitor to be a member of the Digital Entertainment Content Ecosystem LLC (DECE).

More information can be found at the Cineplex Store at

Full release: Marketwatch