You read that right – Battle Tag is now Available exclusively at Zellers and personally I think it looks like alot of fun for kids of all ages. It takes whatever environment you’re in and turns it into a 300m playground complete with weapons, battle tag vest and ammo packs. I think this is a pretty hot item for the young gamer – it gets them off the couch and actively doing something outside in the summer of even a great rainy day toy. Regardless of how you use it, this is a pretty sweet looking product. More details below


Hybrid between video games and toys releases on November 22 exclusively at Zellers and on

Montreal, CANADA – November 18, 2010 – Today Ubisoft announced Battle Tag will release in Canada on November 22, exclusively at Zellers and on

Battle Tag transforms your world into a real-life videogame: your living room and your backyard become your playground with a 300m range. Play alone or with your friends in teams. Using unique real world accessories, you will be able to recharge ammunitions and increase your life points. Discover all the fun of an immersive laser tag adventure!


2-Player Starter Pack: The starter pack includes 2 T-Blasters, 2 sensor vests, 2 T-Bases, 2 ammo boxes, the UbiConnect™ and the software.

Key Features:
•Plug and Play: Plug the UbiConnect™ directly into your PC. The PC will give you instructions & challenges, and act as your personal Game Master, tracking your scores and statistics. Follow pre-defined rules or invent new ones.
•Your PC is the Game Master: Uncompromising, the Game Master will be there to give you directions, challenge you and tally your results. You can’t fool the Game Master, it knows when you’ve been hit, or scored a hit!
•Up to 8 players in a Multitude of Activities: Play alone or with up to 8 players in a wide variety of adrenaline-filled activities and team matches, such as Team Frag, Free for All, Last Man Standing, Biathlon, Old Fashion Duel and more.
•Real Worlds, Real Objects: Take your T-Blaster and strap on the sensor vest. Reload your gun with ammo packs, increase your life points thanks to med-kits and go to your T-Base to respawn.
•Create New Free Content: Download new content or create your own and share with your friends and the Battle Tag community.

Also Available
•T-Blaster Expansion Pack: If you need to add friends to your game, the T-Blaster Expansion Pack contains an extra T-Blaster and sensor
·         Med-Kit Extension Pack: Need a medic while playing? The pack includes 2 med-kits and 2 extra T-bases for more fun and strategy.

“Battle Tag blurs the lines between toys and video games, and takes the experience of competitive and cooperative gameplay out of the couch and into the world around you”says Olivier Ernst, Ubisoft Canada General Manager. “We are thrilled to bring Battle Tag to the public in time for Holidays.”

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008-09 fiscal year, Ubisoft generated sales of 1.058 billion euros. To learn more, please visit<>.

You can’t tell me that you don’t think this looks and sounds like fun.