Sam Lake, of Remedy Entertainment, takes players on a narrated journey through the upcoming thriller in this new trailer for Alan Wake titled Building the Thriller. Featuring never-before-seen footage and containing previews of the unfolding mystery taking place in Bright Falls.

Tonight tehflakes and I are heading to a special invite only event for Alan Wake where we participated in a developer briefing and demo with Oskari Häkkinen, Head of Franchise Development. Stay tuned for an interview recorded at the event.

While your waiting for more news get in on the official Alan Wake gear, in a special collaboration with CafePress, fans are now able to design and sell “Alan Wake” inspired products. Unique fan-created items will be available for purchase starting today with the full online store grand opening planned for April 16, 2010. From T-shirts and hoodies to water bottles, customize and outfit yourself with gear from “Alan Wake” at to bring the game to life.